Search Engine Optimization (SEO) isn't just about keywords anymore. In 2024, Google's algorithms are smarter, prioritizing user experience and technical excellence over keyword stuffing.
The Shift to Technical Excellence
For modern web applications, how you build is just as important as what you write.
1. Server-Side Rendering (SSR) is King
Single Page Applications (SPAs) often struggle with indexing because crawlers have to execute JavaScript to see content. frameworks like Next.js (which we use at ExpinSoft) solve this by generating HTML on the server.
- Benefit: Crawlers see content immediately.
- Result: Faster indexing and higher ranking potential.
2. Semantic HTML
Using <div> for everything is a missed opportunity.
- Use
<header>,<main>,<article>, and<footer>. - Use correct Heading structures (
h1->h2->h3). - Why? It helps search engines understand the hierarchy and importance of your content.
Structured Data (Schema.org)
You can explicitly tell Google what your content is by adding JSON-LD structured data.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ExpinSoft",
"url": "https://expinsoft.com",
"logo": "https://expinsoft.com/logo.png"
}
This enables "Rich Snippets" in search results, increasing your Click-Through Rate (CTR).
Mobile-First Indexing
Google predominantly uses the mobile version of the content for indexing and ranking. If your site isn't responsive, you are invisible. Ensure your touch targets are large enough and layout shifts are minimized on mobile devices.
"Good SEO is just good user experience that search engines can read."